Client
ØOMO
Deliverables
Packaging
ØOMO launched a cup design contest as part of their move to reusable cups for future events. My winning direction was built around a simple idea: the cup had to feel instantly recognizable in a dark rave environment and carry the same intensity as the music around it.
ØOMO exists in the world of electronic music and rave culture, so I wanted the design to reflect the way I see techno: bold, hypnotic, and impossible to fit into clean visual rules. Instead of treating the cup as a small branded object, I used oversized, stretched typography to turn it into a loud visual piece that moves with the crowd, the lights, and the drink inside.
Winning design
The winning design takes the most direct approach, using oversized letterforms and a stripped-back composition that feels bold without needing too many elements. Since the cup is transparent, the drink becomes part of the design. Its look changes depending on the color of the drink, the lighting, and the movement around it, while the large typography keeps it recognizable from a distance.
Shaped by rhythm and rave energy
Other variations push the same idea into a more maximalist direction. Gradients, radial movement, and high-contrast color combinations were used to capture the energy of rave culture, from sound waves and flashing lights to the feeling of being inside a constantly moving environment. The stretched typography gave the cup its own visual language, while keeping the ØOMO name loud, recognizable, and central to the design.
