Client
ØOMO
Deliverables
Packaging
ØOMO needed a cup design that was easy to recognize in a dark rave environment and could match the energy of techno parties. My direction is experimental, using oversized typography to turn the cup into a moving piece of the brand.
ØOMO organizes techno parties built around sound, atmosphere, and a strong visual attitude. For their cup design contest, I explored several variations of the same idea. The goal was to keep the design connected to ØOMO’s existing identity, but make it feel more physical, bold, and expressive in a rave environment.
Winning design
The winning design takes the most stripped-back approach, using oversized typography and an experimental rave-inspired composition. Since the cup is transparent, the drink becomes part of the design. Its look shifts depending on the color of the drink, lighting, and movement, while the bold graphic keeps it recognizable.
Shaped by rhythm and rave energy
Other variations push the same concept into a more maximalist direction. Gradients, radial movement, and bright colors create a more intense rave feeling, while the large ØOMO letterforms keep the design connected to the original identity. It feels louder and more hypnotic, but still follows the same core idea.
