Client
SID Group
Deliverables
Brand identity
SID Group needed a brand as sharp as their code. The goal was clear. A sleek identity rooted in meaning, without unnecessary extras. Just precision, clarity, and impact.
SID Group was founded by a team of software engineers, building everything from web apps to full-scale IT solutions. Their name comes from the meeting of two rivers, the Sava and Danube, a symbol of connection and flow, just like their work.
But their old branding did not match their vision. It was time for something bold, structured, and instantly recognizable.
Shaping the confluence
The logo is a direct reflection of SID Group’s origins. I designed it using negative space to represent both the merging of two rivers and the letter “I” within the acronym. This approach keeps the design minimal yet deeply intentional. Every detail serves a purpose.
A pattern that moves
To extend the identity, I created a repeating pattern using the “S” from the logo. The result is a dynamic, wave-like texture that hints at both water and digital fluidity. It is clean, modern, and adaptable across different applications.
Simple, smart, effective
This identity strips away the unnecessary while keeping meaning at the core. From the precise use of negative space to the structured pattern system, every element reflects SID Group’s ability to create seamless, efficient solutions. It is a brand built for clarity, function, and growth.
