project brief
Sawy is an educational platform offering mentor-driven programs in data science. They needed a name, brand identity, and website that reflect their mission: making high-quality, industry-relevant education accessible and easy to understand.
logo design
logo combines the letter "S", an infinity symbol, and a light bulb, representing limitless ideas and continuous learning.
naming
the name "sawy" was chosen to reflect practical knowledge and real-world understanding, capturing the brand's mission to equip learners with hands-on skills in data science.
brand identity
brand identity should break the limiting belief that data science is boring and for "nerdy" people, making it fun and approachable for students while still looking clean and sophisticated for investors. the design to appeal to both younger and older audience, with students as the main focus.
